There are no muses at CFCL. There are, however, personas.
In this contemporary age of rapid change, these are people who are aware of who they are and who live the age positively. CFCL hopes to recommend the kind of clothing that supports people like this.
For the current project, CFCL invited people living contemporary lives to wear brand clothes, photographed them with their work tools, and posed three questions to them.
The questions were:
- What does “Clothing” mean to you?,
- What does “Contemporary Life” mean to you?,
- What are the things you are thinking about lately?
What appears as a result is a lifestyle portrait of each of these individuals, who differ in age, gender, and how they live.
With a suggestion by Mikio Hasui, photography was done using a custom made 11×14 camera. What he wanted to capture with this camera, the film for which is no longer produced, was timeless images of people who live in the present. In other words, to create a record of contemporary life for the future.